🏀 UAB Men’s Basketball | Buzzer Beater Viral Moment

One shot. One roar. One video that captured it all in real time—and lit up the timeline.

Objective: Capture and publish a game-winning buzzer beater highlight that maximized post-game momentum and fan reaction.
My Role: Shot, edited, and posted the video within minutes of the final play to ensure it hit social while emotions were still high.
Results:
• 25K+ views in 24 hours
• +200 new followers overnight
• Top-performing Instagram post of the month across all UAB Athletics platforms