🏀 UAB Men’s Basketball | “Media Day Behind-the-Scenes” Reel
Giving fans an exclusive look behind the curtain, I captured the energy and personalities that set the tone for the season—all in one reel.

Objective: Generate excitement ahead of the season by showcasing candid moments from media day and increasing fan engagement
My Role: Produced a compelling behind-the-scenes video highlighting player interviews, warmups, and team interactions with a strong call-to-action
Sponsored Post: Partnered with Children’s of Alabama to raise awareness and connect the community through sports
Results:
• 15K views within 48 hours
• Reel drove 2.5x the usual story shares and profile visits