🏐 UAB Volleyball | “Beyond the Net”

A content series that spotlighted athletes as people, not just players—building real connection with fans.

Objective: Humanize players and grow off-season engagement through story-driven short-form video
My Role: Created a 3-part vertical video series featuring behind-the-scenes workouts, interviews, and game prep
Results:
• 22K+ total views
• Drove a 2.3x increase in profile visits compared to previous month
• Series helped double engagement on off-day posts